Émely Steegstra-Hendrix Émely Steegstra-Hendrix

Veganuary? NO

January wasn’t just dry this year. Here in Switzerland, it was above all Veganuary, trying to convince people to incorporate vegan food in their diet.

Which, don’t get me wrong, in essence is a nobel thing, but the way it was done made me cringe. What I saw was the new gold mine for the processed food industry.

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